Sweet Idea! Phoenixville Man Wins Candy Company's Billboard Contest

Goldenberg's Peanut Chews wanted a Philly-centric slogan. Andrew Arbitell gave them one.

Andrew Arbitell is an advertising major at Temple University. Seems the kid's got a knack for it.

Last week, Goldenberg's Peanut Chews announced that the 20-year-old Phoenixville native was the winner of its first ever billboard contest. In the contest, fans of the classic candy were invited to submit Philly-centric slogans of ten words or fewer for a Goldenberg's billboard. 

Arbitell's winning entry paid homage to the city's favorite (fictional) athlete.

“Enjoyed when the Rocky steps were just steps.” 

The winning tagline is emblazoned on a billboard along I-95 near the Goldenberg's factory, where it will remain through April 28.

Arbitell said the candy company wanted a slogan that celebrated Philadelphia's heritage, and he figured you can't get more Philly than Rocky Balboa.

“Rocky is an iconic Philadelphia figure,” the student said in a press release. “I thought the steps were such a big part of Philadelphia’s culture and history that I had to write something based on them.”

In addition to the honor of seeing his slogan on billboard, Arbitell will get a chance to meet another beloved Philadelphia athlete...a real one. Arbitell will receive a year’s supply of of the peanut chews that will be delivered, to his door, by former Philadelphia Eagles quarterback Ron Jaworski. 

Diana Roberts April 08, 2013 at 02:39 PM
I like it! Makes me want a candy bar NOW! Then I can run up the rocky steps to kill the calories.
life longer April 08, 2013 at 06:11 PM
What!!!!!!!!!!!!!! No Comments!!!!!!!!!!! Oh, it is something positive out of Phoenixville!!!
Jane April 08, 2013 at 07:27 PM
This is fabulous!! Congratulations!!
sharon rohlfing April 08, 2013 at 11:06 PM


More »
Got a question? Something on your mind? Talk to your community, directly.
Note Article
Just a short thought to get the word out quickly about anything in your neighborhood.
Share something with your neighbors.What's on your mind?What's on your mind?Make an announcement, speak your mind, or sell somethingPost something